Basic Codes and Conventions: The Style

Performance Videos

• Focus on Artist/Band performing on their own or in front of a crowd
• No storyline
• Collection of camera angles and movements focusing on artist or band members
• Most common in Rock or Pop music videos
• Example: 

Narrative Videos 

• Storyline
• A Linear Narrative follows the standard storyline structure: Beginning, Middle, and End
• A Fragmented Narrative depicts the lyrics of the song, but doesn't follow a storyline

Mixture Videos

• Combination of Performance and Narrative
• Artist is featured in the music video with the story acting as a "B-roll"
• Example: Kelly Clarkson's Since You Been Gone 

Animated Videos

• Fast movement showing a series of pictures and frames
• Can be done Digitally or Manually

Surreal Videos

• Weird and Unexpected images that make them Fun and Memorable
• Beyond believable 

Pastiche or Parody Videos

• Parody is a work that mimics, in an absurd or ridiculous way, the conventions of another work
• Derives ridicule, ironic comments, or affectionate fun
• Pastiche mixes and blurs genetic conventions and boundaries

Cameo Appearances in Videos

• Other artists or celebrities appear, but don't perform, in the video