Lighting
The lighting of a music video allows the audience to recognize what type of genre it is.
- Examples include how Country music videos are normally lighter whereas grunge style is darker
The angle and direction of light can also determine the genre as well as the time of day.
- Can be used to show a passage of time
The lighting of a music video can change to depict different scenes connected to the lyrics
Props
Props are used to link the lyrics of the song to visuals and to help tell the story in the narrative
Costume
- Add to the entertainment value and can be used in a fun and imaginative way
Costumes are used to represent certain characters in different ways
- Different artists wear different clothes to represent what they are portraying in the video
Location
The location often represents the genre and shows where the artist is, FOR THE PURPOSE OF THE SONG
- Locations on the beach, in a car, or a party are reflective of the Dance Pop Genre
Color
- Locations in a house, on a street, or in a warehouse are reflective of Grime/Hip Hop/Rap genres
Color can affect us psychologically and physically, often without us being aware, and can be used as a strong device in the video.
- Desaturating a scene can create a depressed and isolated mood
- Over Lighting and the use of bright, happy colors can create a happy and uplifting mood
- Red is known to raise blood pressure
- Blue offers a calming effect
- Teal/Orange reflects nostalgia
- Black-White color scheme is reflective of the "film noir" time period
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